Featured Articles Series I

Featured Articles Series I

Consumer Behaviour Role in Determination of Relevant Product Market under Competition Law

By Shweta Virendra Singh,
Faculty, Symbiosis Law School, Pune

Abstract

In this study, the researcher is going to assess how consumer behaviour plays a role while understanding RPM (Relevant Product Market), in context with competition law. The researcher will see two cases, United Brands v. Commission1 and CCI v. Coordination Committee of Artist and Technicians of WB Films and Television2. During the case of United Brands v Commission came the debate of the importance defining accurately the product market and decide United Brands position as dominant position in RM (Relevant Market), which would have allowed the commission to put allegation of Abuse of dominance under Art 102 of TFEU. This was a case were the debate of relevant product market to determine dominance was discussed. This study will be limited to understand how RPM, which is different from geographical market, defined. Central focus of the Paper will be defining the RPM and how consumer Behaviour plays a role in defining it.

Recommended Citations :

OSCOLA

Shweta Singh, ‘Consumer Behaviour: Role in Determination of Relevant Product Market under Competition Law’, [2021] FA1 IJBLS, https://intbusinesslaw.com/consumer-behaviour-role-in-determination-of-relevant-product-market-under-competition-law/

Bluebook 19th Ed.

Shweta Singh, Consumer Behaviour: Role in Determination of Relevant Product Market under Competition Law, FA1 IJBLS 20, 20-29(2021).